Sections:
Political Perceptions
Economic Forces
Media Coverage
The Phantom Liberal
Military Omissions
Democratic Ideals

About the Author:
Professor Justin Lewis has written many books on media and culture, including The Ideological Octopus and Enlightened Racism(with Sut Jhally). He has appeared on the Today Show, National Public Radio and many other media outlets. His most recent book is Constructing Public Opinion: How Political Elites Do What They Like and Why We Appear to Go Along With It, published by Columbia University Press.

DVD Videos For Sale:
Constructing Public Opinion
How Politicians and the Media
Misrepresent the Public
Produced by the Media Education Foundation

Summary:

The media regularly use public opinion polls in their reporting of important news stories. But how exactly do they report them and to what end? In this insightful and accessible interview, Professor Justin Lewis demonstrates the way in which polling data are themselves used by the media to not just reflect what Americans think but instead to construct public opinion itself. Addressing vital issues (e.g., the role the media play in "manufacturing consent" for political elites, what polls really tell us about public opinion, what Americans actually think about politics), Constructing Public Opinion provides a new way to think about the relationship between politics, media and the public.

Exploding the myth that most Americans are moderate or conservative, Constructing Public Opinion demonstrates the way in which political elites help to promote the military industrial complex and how the media sustains belief in an electoral system with a built-in bias against the interests of ordinary people. Well illustrated with graphics and many examples of media coverage, it is the first film of its kind to present a critical analysis of media and public opinion.

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